When a visitor is on the PDP and clicks on size guide he’s directed to another page in a separate tab. He then needs to go through all categories/sizes in order to find the category/size they were looking for, pick their size and then go back to the original PDP where he was coming from. This whole process is cumbersome and we saw in user tests that this was not well received.
Our idea was to make a slide out that only shows product related sizing information (e.g. a pair of jeans will only show jeans sizes).
HOW DOES IT WORK
A slide out with only the sizing information of said product. So we cut down drastically on information and formatted in a more legible way.
WHO IS IT
Customers who are uncertain about what size to buy.