TOMMY HILFIGER HOMEPAGE
GLP or better know as Gender Landing pages, are gender specific homepages, personalized specifically to what a customer is looking for.
One thing though that we all take for granted is legibility, it makes the difference between an usable website and a frustrating one. And what’s more frustrating than a cookie wall, so this was the starting point.
When redesigning the homepage legibility and communication was a top priority, towards the customer, but also towards our stakeholders.