We’ve learned during user testing that our users like to narrow down/see products as soon as possible.
After a successful A/B tests we saw that this positively impacted the add to bag rate and products/categories visited.
HOW DOES IT WORK
When a user clicks on a bubble or card sub-category links will appear that will link directly to Product Pages
WHO IS IT
Veteran shoppers who want to shop directly and don’t need to be inspired by our homepage.