We’ve learned during user testing that our users like to narrow down/see products as soon as possible.
After a successful A/B test we saw that this positively impacted the add to bag rate and products/categories visited.
HOW DOES IT WORK
When a user clicks on a bubble or card sub category links will appear that will link directly to Product Pages
WHO IS IT
Veteran shoppers who want to shop directly and dont need to be inspired by our homepage.